Every optimizer knows that a test can end with outstanding uplift one day, and the next day you’re left wondering why the last test failed. Conversion-optimization is more drudgery than the superhero images would have us believe.
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I admit that this statement launches terror. So first let me calm you down. It isn’t that the concepts are bad or that A/B testing is unreliable in general. The erroneous results are much more likely to be traced back to something that can ac
In this webinar, iridion’s Director Tim Herbig explains and demonstrates three of our latest key release within iridion.
- An all-new Dashboard to keep track of your optimization programme at a glance
- A powerful e-mail notificatio