Case Study: The Personalized Online Shop

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By applying real-time personalization for their online shop visitors, computer universe was able to increase their revenues by 18,2%. The case study illustrated the used personalization frameworks in an e-commerce environment and proofs the positive impact of tailored messaging on conversion rates and revenue. In it, you will find hands-on tips for implementing personalization by using big data, how to develop real-time communication and the specific results from A/B tests.


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