Personalization Case Study E-commerce

By applying real-time personalization for their online shop visitors, computer universe was able to increase their revenues by 18,2%. The case study illustrated the used personalization frameworks in an e-commerce environment and proofs the positive impact of tailored messaging on conversion rates and revenue.

In it, you will find hands-on tips for implementing personalization by using big data, how to develop real-time communication and the specific results from A/B tests.