Tech advances in e-commerce are fast and often effective – so fast that by the time you’re reading this post, there may even be a new standard. Without a doubt, checkout methods such as one-click purchasing, Apple Pay or even chatbox funnels are gaining traction. But how do they affect conversion optimization? What is likely to change in the future? E-commerce processes keep getting simpler for the customer. PayPal, already one of the easiest ways to buy online, launched their Express checkout several years ago to make it more convenient to pay for purchases on a mobile device.