Sky is a perfect example of how experimenting in an organized and structured way can lead to growth in conversion rate. In this webinar, Jon Crowder – “the man in the shadows” – will tell us more about how Sky ended up there.

You’ll Learn

1. How did Sky build a successful CRO Strategy
2. Which tools they use during their Optimization Process
3. What are their biggest challenges

About our guest: Jon Crowder

Jon works as Senior Digital Analyst for Sky UK. His role is to optimize the digital channels for maximum effectiveness and to help deliver a comfortable and simple user experience, which enables customers online.





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